In recent years, as I’ve spent more time in the studio mixing and mastering music and less on stage, I’ve turned to paid ads to get my music heard. The beauty of paid marketing is its ability to precisely target listeners who are likely to resonate with your sound. From Read more…
When I’m not mixing and mastering client projects, I indulge in a quirky passion: writing royalty-free spaghetti western music. Surprisingly, there’s a demand for these tunes in Latin American podcasts, Turkish soap operas and people just wanting background music for that intense last round of cards. I was working on Read more…
Better Craftspeople Living on a 22-acre farm in the foothills of the Sunshine Coast, I’m constantly reminded of how fortunate I am. Spending inordinate amounts of time in front of a screen, I am purposeful about taking an evening walk with my dog Reggie. The other evening I was pondering Read more…
There’s Lettuce In The Dishwasher? Imagine walking into a supermarket and finding the dishwashing tablets alongside the fresh lettuce. And then next to the dishwashing tablets were some rolls of toilet paper. It’d be weird. You’d be weirded out. You might just walk out of the shop and not buy Read more…
This post is taken from my developing a songwriting habit mini-course. In songwriting, mindset plays a critical role in you becoming a better songwriter. We all have that pesky inner critic whispering doubts in our ears as we’re songwriting. Learning when to silence the inner critic and flow with an Read more…